ZooZoo is the new breed of animation

Friends If you were following IPL then there is no way you wouldn't recognize these cute characters which came during breaks and tells you about various customer value added services of Red telecom company Vodafone . Zoozoo as they are called were not animated characters but real human beings in rubber suits. it's the innovative initiative of Vodafone's O&M team to create such characters. Zoozoo has touched the heart of Indian audienceand were successful to outreach their message of Vodafone being sevice oriented.

If we look back when hutch existed, there were two animated characters mike & minni in their advertisements. So idea was not entirely new but creative enough to draw viewers' attention. Although the hutch orange's Pug is succesfully turned into Happy to help customer service logo of Vodafone. Zoozoo has made a longlasting impression over the TV audience. Time of airing ads was also chosen to increase chances of its visiblity. Zoozoo are so popular that they have fan clubs on various social networking sites. You can even downloads merchandise available on the different websites. The zoozoos can be said as the most creative ads of thses season & Vodafone is succeeded again in leaving a bright impression in Telecom consumers mind.

Lemon is new battlefield!!

Lemon is making its big presence this summer with its usher in the organised market in India.
It has sidelined many heavy weight cola drinks and created his own market and pushed the roadside nimbu-paniwala into frenzy. When biggies like Coca Cola company and Parle agro has come up with refreshing lemon drinks the market has widened and divided into flavoured aerated cold drinks and bottled lemonade. And companies have locked their horns and claws to snatch the market from each other.

Lemon drinks has also come in the wake of already forgotten Limca in the market which is a carbonated lemon drink . For years this territory was uncontested but now have figured LMN, Nimbooz by 7up. The war has spurred but under control and ethical till now while everyone is payuing attention towards large market and not towards competitors.The strategy is to be leader in the niche market of lemon drinks first and seeing competetion next.

LMN from Parle stable is again following same pricing strategy with small tetra packings which are easy to transport and carry while 7up is having benifit of strong supply chain of Coca Cola Co.

The war is on and marketers must keep a close look