Friends If you were following IPL then there is no way you wouldn't recognize these cute characters which came during breaks and tells you about various customer value added services of Red telecom company Vodafone . Zoozoo as they are called were not animated characters but real human beings in rubber suits. it's the innovative initiative of Vodafone's O&M team to create such characters. Zoozoo has touched the heart of Indian audienceand were successful to outreach their message of Vodafone being sevice oriented.
If we look back when hutch existed, there were two animated characters mike & minni in their advertisements. So idea was not entirely new but creative enough to draw viewers' attention. Although the hutch orange's Pug is succesfully turned into Happy to help customer service logo of Vodafone. Zoozoo has made a longlasting impression over the TV audience. Time of airing ads was also chosen to increase chances of its visiblity. Zoozoo are so popular that they have fan clubs on various social networking sites. You can even downloads merchandise available on the different websites. The zoozoos can be said as the most creative ads of thses season & Vodafone is succeeded again in leaving a bright impression in Telecom consumers mind.
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