Big Brands on the moVe!!!

On 29 th June, Tata unveiled its two newly acquired brands! Jaguar, and The Land Rover
Tata when acquired these brands last year, they made it clear not to launch these brands hastily then what happened now?? When every automobile segment is worst hit why is it need now?
The reason is Indian market of b-segment car market is rising rapidly and is supposed to leave Japan in dust in coming 10 years, which is second largest market of these B-segment luxury cars after China. When Europe & American customer are settling themselves with lower segment cars. while Brazil,Russia, and China are having high demands of Luxury cars!!

Indian market today sees a sale of around 10,000 cars in this premium segment which scores of around 400 Crore. Tata wagon will again ride on trust and faith the brand generated in Indian market. Although these brands will be sold on their names. So Tata's decision to roll out big names noe is truly justified. Although Tata has kept the assembling plant abroad and has no plans to bring it to India soon.
Jaguar will be competing with already established brands in market like Mercedes, Nissan, Volvo, Audi & BMW.
"The luxury-car market in India is very small, but there is a huge opportunity there," notes Jaguar Land Rover chief executive David Smith.
"We expect it to grow fast over the next 5-10 years."

Eveready LED commercial

'Give me Red' says a commercial in the early 90's of last century and positioned itself as one of the well known brand of yester years. The company is back again with a bang and a brand new condept of Pikapika which means light painting. With declining market of dry batteries, the young generations are slowly forgetting dry batteries these days. The market needed an eye catching add after long duration of 5 years. Y&R Rediffusion has done a great job with this advertisements!!

The aim of the advertisement is to use all the equipments which run on dry battery.So Shivaji Dasgupta branch manager Rediffusion Y&R Kolkatta decided to use a digital camera and led flairs that work entirely on the high strength batteries!! To clearly state this message, when ad begins there comes a caption stating that all equipments are working on high strength Eveready Ultima battery. Good attempt to connect with the target audience that is youth.

Stating views of bigwigs of advertising industry:

Naren Multani, films division head, McCann Erickson, says, “The execution route taken by Eveready has an uncanny resemblance to the Sprint Ahead commercial.”

Sainath Chowdhary of Corcoise has already approved the purpose of advertisements although he is bit skeptic about the story told in advertisements and says that message can be shown in some better way though.

Naresh Gupta of publicis says that the advertisments lacks a story to tell and it implored two message in it. First the basic give me red message and second that now eveready has a battery with more power.

Although sprint already used same approach to promote it's new range of product. So concept is not new but its introduction to indian market. All we hope to see some more pikapika & innovative promotions form Eveready!!