On 29 th June, Tata unveiled its two newly acquired brands! Jaguar, and The Land RoverTata when acquired these brands last year, they made it clear not to launch these brands hastily then what happened now?? When every automobile segment is worst hit why is it need now?
The reason is Indian market of b-segment car market is rising rapidly and is supposed to leave Japan in dust in coming 10 years, which is second largest market of these B-segment luxury cars after China. When Europe & American customer are settling themselves with lower segment cars. while Brazil,Russia, and China are having high demands of Luxury cars!!
Indian market today sees a sale of around 10,000 cars in this premium segment which scores of around 400 Crore. Tata wagon will again ride on trust and faith the brand generated in Indian market. Although these brands will be sold on their names. So Tata's decision to roll out big names noe is truly justified. Although Tata has kept the assembling plant abroad and has no plans to bring it to India soon.
Jaguar will be competing with already established brands in market like Mercedes, Nissan, Volvo, Audi & BMW."The luxury-car market in India is very small, but there is a huge opportunity there," notes Jaguar Land Rover chief executive David Smith.
"We expect it to grow fast over the next 5-10 years."
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